최신 Salesforce Consultant MCE-Con-201 무료샘플문제:

1. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
B) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
C) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
D) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

2. LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A) Send the content via an autoresponder email with a link to download the content.
B) Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
C) Using the data format drop-down, set the email validation option at the form level.
D) Prospects with invalid emails are sent an autoresponder requesting email verification.

3. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add engagement history metrics related lists to campaign page layouts.
B) Add engagement history lightning component to lead & contact page layouts.
C) Add engagement history activity related lists to lead & contact page layouts.
D) Add emails to campaign start displaying engagement history metrics on campaigns.

4. A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A) First-party tracking is domain-based while third-party tracking is campaign-based.
B) First-party tracking does not use cookies, while third-party tracking does.
C) First-party tracking tracks prospects across different website domains, while third-party tracking does not.
D) First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

5. A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
B) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
C) Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
D) Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

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