최신 Global Communication Certification Council SCMP 무료샘플문제:
1. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?
A) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
B) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
C) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
D) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
2. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:
A) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Analyzing whether the sales goals for the new product are realistically achievable.
D) Meeting with suppliers to determine whether marketing costs can be shared.
3. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:
A) consistent, clear messages about values.
B) references for the consultant who drafted the program.
C) punishments and rewards for employee behavior.
D) links to applicable local criminal law.
4. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?
A) It will be a place to share company information.
B) It builds connections and fosters collaboration.
C) It will provide a location for employee profiles.
D) It offers an online marketplace.
5. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)
A) Ask the executive team to delay communication work until the decision is confirmed
B) Decline the request because premature communication creates risk
C) Draft generic talking points that can be adjusted later once the decision is final
D) Seek clarity on possible decision scenarios and develop conditional messaging options
질문과 대답:
| 질문 # 1 정답: C | 질문 # 2 정답: A | 질문 # 3 정답: A | 질문 # 4 정답: B | 질문 # 5 정답: D |
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