Google adwords-search 시험 개요:
| 인증 벤더: | |
|---|---|
| 시험명: | Google Ads 검색 인증 (구 AdWords 검색 광고) |
| 시험 번호: | Google Ads Search Certification |
| 응시료: | USD 0 |
| 시험 시간: | 75분 |
| 자격증 유효 기간: | 1년 |
| 관련 자격증: | Google Ads 디스플레이 인증 Google Ads 측정 인증 Google Ads 앱 인증 Google Ads 동영상 인증 |
| 지원 언어: | 스페인어, 프랑스어, 독일어, 일본어, 중국어, 포르투갈어, 영어 |
| 합격 점수: | 80% |
| 시험 형식: | 객관식 (단일 선택), 객관식 (다중 선택) |
| 실제 시험 문항 수: | 약 50문항 |
| 샘플 문제: | Google adwords-search 샘플 문제 |
| 응시 방법: | Google Skillshop을 통한 온라인 시험 (자율 학습형, 감독관 없음) |
| 전제 조건: | 공식적인 선수 조건 없음, 디지털 마케팅에 대한 기본 지식 권장 |
| 공식 요강 URL: | https://skillshop.withgoogle.com |
Google adwords-search 시험 요강 주제:
| 섹션 | 목표 |
|---|---|
| 주제 1: 검색 캠페인 기본 사항 | - 계정 및 캠페인 구조
|
| 주제 2: 입찰 및 예산 관리 | - 예산 최적화
|
| 주제 3: 키워드 및 잠재고객 타겟팅 | - 키워드 검색 유형
|
| 주제 4: 광고 작성 및 에셋 | - 광고 확장 (에셋)
|
| 주제 5: 측정 및 최적화 | - 최적화 기법
|
최신 Adwords adwords-search 무료샘플문제
문제 #1
You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A. 21 days
B. 30 days
C. 14 days
D. You can edit the ads immediately.
문제 #2
You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
문제 #3
Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?
A. Negative match
B. Broad match
C. Exact match
D. Embedded match
문제 #4
Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?
A. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
B. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
C. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
D. Google does not reveal the Quality Score.
문제 #5
You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?
A. The ad must be reviewed and approved.
B. The ad must be prepaid for thirty days.
C. The ad must be opted into the Google Network.
D. The ad must meet the partner requirements.
질문과 대답:
| 문제 #1 정답: B | 문제 #2 정답: C | 문제 #3 정답: D | 문제 #4 정답: A | 문제 #5 정답: B |
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